Find your real
competitors
Enter your website URL and discover competitors you might have missed. Our AI analyzes your market to find direct and indirect competitors.
Discover your competitors
Free to use. No credit card required.
How competitor discovery works
Our AI does the research so you don't have to
Enter your URL
We analyze your website to understand your business, market, and positioning.
AI finds competitors
Our AI searches the web to find companies competing for the same customers.
Get your list
Receive a list of competitors with basic info about each one. Start monitoring instantly.
What you'll discover
More than just a list of company names
Direct competitors
Companies selling similar products to the same customers. Your obvious competitors.
Indirect competitors
Companies solving the same problem differently. Often overlooked but critical to track.
Emerging players
New startups entering your space. Know about them before they become a threat.
Adjacent solutions
Products that could expand into your market. Watch for potential disruption.
You're probably missing competitors
Most companies only track the obvious players. But the competitors that matter most are often the ones you don't know about. The startup that just raised funding, the adjacent product pivoting into your space, or the international player entering your market.
Companies often miss:
- •New entrants that raised funding in the last 6 months
- •International competitors expanding into their market
- •Adjacent products adding competing features
- •Incumbents pivoting their positioning
Want to track competitors automatically?
Finding competitors is just the start. Faro monitors them continuously, tracking their ads, pricing, messaging, and product changes. Get alerts when they make moves so you're never surprised.