Helping teams
compete smarter
We're building the competitive intelligence platform we wished existed when we were running growth at startups.
Our mission
Every day, companies make decisions without knowing what their competitors are doing. They launch campaigns that competitors already tested and abandoned. They miss pricing changes that cost them deals. They find out about competitive moves from their customers instead of being the first to know.
We're building Faro to change that. We believe every company deserves access to the competitive intelligence that was previously only available to enterprises with dedicated CI teams and six-figure budgets.
With AI, we can automate the tedious work of tracking competitors by monitoring their websites, ads, pricing, and messaging, then surfacing the insights that actually matter to your business.
What we believe
Competitive intelligence should be proactive, not reactive
You shouldn't learn about competitor moves from your customers or your sales team's lost deals. You should know first.
Intelligence should drive action
Data without context is noise. We focus on surfacing insights that help you make better decisions, not just more dashboards to check.
CI shouldn't require a dedicated team
Startups and SMBs deserve the same competitive visibility as enterprises. Automation makes this possible.
Tracking competitors should take minutes, not hours
Manual research doesn't scale. We automate the tedious work so you can focus on strategy.
The problem we're solving
Before Faro, companies tracked competitors manually. Marketing teams checked ad libraries one by one. Product teams took screenshots of competitor websites. Sales teams relied on battlecards that were outdated a week after they were created.
This approach doesn't work. It's time-consuming, incomplete, and always reactive. By the time you notice a competitor has changed their pricing or launched a new campaign, the damage is already done.
Faro automates competitive monitoring across ads, websites, pricing, and messaging. We use AI to analyze changes and surface what matters. And we deliver intelligence where teams already work in Slack, email, and the tools they use every day.
Get in touch
Want to learn more about Faro or discuss how we can help your team? We'd love to hear from you.