Monitor competitors
automatically
Know what competitors do before your customers tell you. Track pricing, messaging, and product changes in real-time.
Stop finding out about competitor moves from your customers
Every day competitors update their pricing, launch new features, and refine their messaging. By the time you notice, your customers already have. Faro monitors everything so you're always one step ahead.
How competitor monitoring works
Configure once, then it's monitored continuously
Add competitors to track
We monitor everything
Get alerts on changes
Everything you need to stay ahead
Comprehensive monitoring across all competitor touchpoints
Always-on monitoring
Track competitor websites, pricing pages, and landing pages 24/7. Never miss a change.
Instant alerts
Get notified the moment competitors update their messaging, pricing, or positioning.
Change tracking
See exactly what changed with side-by-side comparisons and historical archives.
AI-powered analysis
Understand why changes matter with AI-generated insights and impact assessments.
Competitive defense
Know when competitors launch campaigns targeting your keywords or customers.
Save hours every week
Stop manually checking competitor sites. Get automated updates in your inbox or Slack.
What we monitor
Pricing pages
Track pricing changes, new tiers, discounts, and promotional offers in real-time.
Landing pages
Monitor messaging changes, value propositions, and positioning updates.
Product updates
Know when competitors launch features, update their product, or sunset capabilities.
Marketing campaigns
Track ad campaigns, content marketing, and promotional activities.