Battlecards that
update themselves
Sales battlecards that refresh automatically when competitors change. Never send your team into a deal with outdated intel.
Your battlecards are already outdated
Traditional battlecards go stale the moment you create them. Competitors update their pricing, change their messaging, and launch new features constantly. Your sales team is fighting with yesterday's intel. With Faro, battlecards stay current automatically.
Battlecards built for how sales actually works
Competitive intelligence that helps reps win deals
Auto-updating battlecards
When competitors change their pricing, messaging, or features, your battlecards update automatically.
Slack integration
Access battlecards directly from Slack. Ask questions in Slack and get quick competitive context.
Win/loss insights
Understand why you win and lose against each competitor. Refine your positioning over time.
Real-time intel
No more stale PDFs. Battlecards reflect the latest competitive landscape at all times.
Rep-friendly format
Battlecards designed for quick reference. Find what you need in seconds during calls.
Objection handling
Specific talk tracks for common objections. Know exactly how to counter competitor claims.
What's in every battlecard
Everything your sales team needs to compete and win
Competitor overview
Quick summary of who they are, what they sell, and their key differentiators.
Pricing comparison
Side-by-side pricing breakdown with your offering. Always up-to-date.
Strengths & weaknesses
Where they beat you and where you beat them. Honest, actionable intel.
Objection responses
Specific talk tracks for handling objections about this competitor.
Trap questions
Questions to ask that highlight competitor weaknesses or your strengths.
Recent changes
What's new with this competitor, including pricing changes, product updates, and messaging shifts.
Access battlecards from Slack
Your reps are already in Slack all day. Now they can pull up competitive intel instantly without leaving the conversation. Just ask a question and get the answer.
