Win more deals with
live competitive intel
Give your team timely, evidence-backed competitive intel. Arm your team with real-time pricing, objection handling, and battlecards that stay current.
Your sales team is competing blind
Without live competitive intel, every deal is harder than it should be
Losing deals to misinformation
Prospects bring up competitor claims you can't address. Get the truth about competitor capabilities.
Stale battlecard PDFs
Your battlecards were created 6 months ago. Competitors have changed. Get live intel instead.
Price objections you can't handle
You don't know current competitor pricing. Handle price conversations with real data.
No visibility into wins/losses
You don't know why you win or lose against specific competitors. Get actionable insights.
Everything sales teams need to win
Competitive intelligence that helps close deals
Live battlecards
Battlecards that update automatically when competitors change. Never send reps in with stale intel.
Real-time pricing
Know competitor pricing the day it changes. Handle price objections with confidence.
Slack integration
Access competitive intel directly from Slack. Ask questions in Slack and get quick competitive context.
Objection handling
Specific talk tracks for handling competitor objections. Know exactly what to say.
Win/loss insights
Understand why you win and lose against each competitor. Improve over time.
Instant updates
When competitors make moves, your team knows immediately. Stay ahead in every deal.
How sales teams use Faro
Practical workflows that improve competitive win rates
Competitive deal prep
Before calls, reps can review competitor positioning, recent updates, and likely objections for each account.
Price objection handling
Use current competitor pricing and packaging data during negotiations instead of relying on outdated assumptions.
Battlecard execution
Give reps clear talk tracks tailored to each competitor so they can respond confidently in live deal conversations.
Win/loss coaching
Use competitive patterns from won and lost deals to improve enablement, messaging, and pipeline strategy over time.
Competitive intel in Slack
Your reps don't need another tool to check. They can ask Faro questions in Slack and get quick competitive context during calls.
