Privacy Policy

Effective date: February 25, 2026

Faro ("Faro," "we," "us," or "our") provides software for competitive intelligence and market monitoring. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website, application, and related services (collectively, the "Services").

1. Information We Collect

We may collect the following categories of information:

• Account and profile data: name, email address, organization name, login credentials, and user role details.
• Billing and transaction data: subscription plan details, payment status, billing contact information, and limited payment metadata provided by payment processors.
• Service data: competitor lists, monitored URLs, alerts, reports, notes, uploaded files, and other content you choose to submit.
• Usage and device data: IP address, browser type, operating system, referring URLs, pages viewed, session events, and feature usage data.
• Support and communications: messages, support requests, feedback, and survey responses.
• Cookies and similar technologies: data collected through cookies or similar technologies to support authentication, preferences, analytics, and product functionality.

2. How We Use Information

We use information to:

• Provide, operate, and improve the Services.
• Authenticate users, manage accounts, and maintain security.
• Process subscriptions and related billing operations.
• Generate monitoring outputs, alerts, analyses, and dashboards.
• Communicate product, service, support, and transactional information.
• Detect, investigate, and prevent fraud, abuse, or security incidents.
• Comply with legal obligations and enforce our agreements.

3. How We Share Information

We may share information:

• With service providers that help us operate the Services (for example, hosting, analytics, communications, authentication, and payments).
• With integrations you enable, such as Slack or other connected tools, based on your configuration.
• For legal reasons, including compliance with law, regulation, legal process, or enforceable governmental request.
• For business transfers, including a merger, acquisition, financing, or sale of assets.

We do not sell personal information for monetary value.

4. Data Retention

We retain personal data for as long as needed to provide the Services, meet legal and contractual obligations, resolve disputes, and enforce agreements. Retention periods may vary by data type and use case.

5. Security

We use reasonable administrative, technical, and organizational safeguards to protect personal data. No system can be guaranteed fully secure, and we cannot guarantee absolute security.

6. International Data Transfers

Your information may be processed in countries other than your own. Where required, we use appropriate safeguards for cross-border data transfers.

7. Your Choices and Rights

Depending on your location, you may have rights to:

• Access, correct, update, or delete your personal data.
• Object to or restrict certain processing.
• Request portability of your personal data.
• Withdraw consent where processing is based on consent.
• Opt out of marketing communications.

You can also manage cookies through your browser settings. Disabling some cookies may affect Service functionality.

8. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal data from children under 13.

9. Third-Party Links

Our Services may include links to third-party sites or services. We are not responsible for their privacy practices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post an updated version with a revised effective date.

11. Contact

If you have questions about this Privacy Policy, contact us at [email protected].