Competitor monitoring that works seamlessly in the background
A dedicated, AI-native competitive intelligence analyst that keeps you updated with the evolving competitive landscape
Your competitive landscape in one place
Pricing & packaging intelligence
See how competitors price their product, their tiers and the features and limitations in each tier. Understand how you compare in the market against price, whether your competitive enough, too expensive or just don't have product maturity to compete on price.
For opaque pricing, Faro tracks which features are offered in each tier and the feature limitations so that when those are updated, you know that an internal shift in pricing is going on.
How it works
Add a competitor's URL and Faro takes care of the rest.
Add your competitors
Get a competitive overview
Analyze the raw data
Build a knowledge base of your business
Get signals when the market changes
"Faro has become the spine of a more continuous intel workflow... The impact is compounding - more alignment, fewer surprises, sharper conversations."
What changes when you stop doing this manually
The old way
- Checking competitor sites every week and hoping you catch the important stuff
- Hearing about price changes from your sales team
- Competitive notes scattered across Google and Notion docs that nobody reads
- Learning about competitor product launches days after they happen
- Spending hours on research that's already out of date by the time you share it
With Faro
- Every change tracked automatically, with screenshots to prove it
- Alerts the same day something changes, with enough context for your team to respond
- One place where all your competitive intel lives and stays current
- Product launches, pricing changes, and new campaigns caught the day they go live
- 15 minutes a week instead of 5+ hours of manual research
Built for teams that need to stay competitive
See what competitors test before you spend your budget
Track their ad campaigns, landing pages, and messaging experiments across Meta, LinkedIn, and Google. Learn from what they've already tried so your campaigns start from a stronger position.
Keep your positioning differentiated as the market moves
Competitors update their value props and sometimes copy yours directly. Faro lets you know when that happens so you can stay ahead of it.
Spend less time researching competitors and more time running campaigns that actually work.
Everything you need to track competitors
Pricing intelligence
Track pricing changes across competitors. Know when they adjust tiers, add features, or launch promotions.
Review monitoring
Aggregate reviews from G2, Capterra, and more. Understand what customers love and what they complain about.
Website monitoring
Track changes to competitor sites including messaging updates, new pages, and positioning shifts.
Hiring signals
Track job postings to understand when competitors are scaling teams or expanding into new markets.
Social and content
Follow competitor activity on LinkedIn, Twitter, and their blogs. Know what topics they're pushing.
Product updates
Get notified when competitors launch features, change their product, or update their roadmap.