Always know what
your competitors
are doing
Faro monitors pricing, positioning, ads, reviews, hiring
— and tells you what actually matters.
Does this sound familiar?
- Manually checking competitor sites
- No idea how you show up in AI search
- Hearing about competitor moves too late
- No idea where they get their customers
- Intel scattered across docs and Slack
- Battlecards are always outdated
How it works
Just add your competitors, Faro will figure out the rest.
Add your competitors
See how they position and where they win
Understand where they win and where you do
Get insights tailored to your ICP
Learn from every move they make
"Faro has become the spine of a more continuous intel workflow... The impact is compounding - more alignment, fewer surprises, sharper conversations."
Still using ChatGPT?
| DIY (ChatGPT + Notion + Google Alerts) | Faro | |
|---|---|---|
| Latest data | You manually check when you remember | Always current |
| Data accuracy | "ChatGPT may make mistakes" | Live data, fact-checked |
| Alerts | Miss moves or drown in noise | Filtered intel, not spam |
| Battlecards | A forgotten PDF in Drive | Up-to-date, in Slack |
| Competitor ads | Nothing | Full ad library tracking |
| AI visibility | Can't track itself | See how AI describes you vs them |
| Time to insight | Hours of setup and maintenance | < 45 minutes |
Intel for every role
Know how competitors position and message
See their positioning, messaging, and what they emphasize. Understand where they're strong and where there are gaps you can own.
Learn what's working for them
Track their marketing activity — ads, content, landing pages. See what they're testing and doubling down on.
Use competitor experiments to move faster and smarter with your own marketing.
What you get
Competitor monitoring
Pricing, positioning, features. Know when they change and what it means.
Review analysis
G2, Capterra, Trustpilot sentiment — for you and them. Know what customers actually say.
Signals that matter
Filtered intel on moves that affect your position. Not alert spam.
Auto-updated battlecards
Battlecards refresh when competitors change. Access them in Slack.
Ad library tracking
See competitor ads across Meta, LinkedIn, and Google. Creative, copy, landing pages.
AI visibility
How ChatGPT and Perplexity describe you vs competitors when prospects ask.